the comeback of the puffer jacket
“everything comes back in fashion eventually”
...something my grandma would say in order to justify the hoarding of her ridiculous amount of clothes. and I’m glad she did save so much from the dumpster, I’m wearing her silver hoops while writing this, even though a few years ago I told her to throw them away as I found them hideous. some comebacks are just more surprising than others.
like the puffer jacket. once an absolute fashion no - go. a sign of giving up when the weather just got too cold to wear anything fashionable. it seems to have replaced the bomber jackets of the last two years. why are we seeing the ultimate “I’m just running to the shop in the rain to get cigarettes” -jacket on the runway now?
fashion always likes to go for the unexpected. ugly is the new chic, unfashionable is the new fashionable. but then again maybe this wasn't so unexpected. the lines between high fashion and streetwear are blurring more and more, the puffer was pretty much next in line after high fashion brought hoodies and sweatpants to the runway.
I’m glad the puffer came back, simply due to it’s immense comfort. why didn’t I wear the jacket version of a duvet all my life? let’s hope it gets to stay.